Well there wouldn’t be anything more appropriate than knocking out 10 predictions for the decade..
1. Facebook to die sometime soon. The latest Optus ad has a mother checking up on her daughter’s facebook – which makes Facebook 1) not very cool anymore 2) the more and more brands trying to pretend to be cool by muscling in with the brand the more of a turn-off it is. I don’t want to be friends with my phone company, just provide the damn service I pay for. If Facebook floats they are only going to profit on the lack of privacy – Queue a different type of network…
2. Google to become ‘The Company’ and as we explore outer space, of course the space-ship will stop to look for Alien DNA (they could be building a better Search engine).. think about they already have a device called an Android – all we need is Ripley now.. (this will make sense if you have seen Alien.
3. That this blog doesn’t last 12 months..
4. That I don’t get to number 10.
5. That as we will probably all have access to every movie and piece of music (including the Beatles) in the house within a few years. And if downloading is not the answer there will be someone selling a X-Terabyte usb-stick with everything down at the local market. Hence the ‘desire’ to stop people illegally downloading will not fix the problem.
6. Good bye banner-ads. Good bye tv-ads. Hopefully we will all get a bit smarter aligning brands with content and experiences.
7. The National Broadband Network will be a waste of time and effort. My current experience with Telstra Next G wi-fi networks do everything very well in remote areas (apart from download movies)…so what is the point in reinventing the wheel. Surely it’d be quicker and cheaper to just build wi-fi towers and bring the accessibility cost down, which is the real problem.
8. That as everyone moves to mobile. The issues we’ve had about employees accessing inappropriate emails and sites at work will go, as everyone will be doing it privately. So pictures of boobs will never go away. Will probably increase workplace bullying / banter – so time to harden up.
9. We get rid of people being anonymous. This will at least a start to get rid of spammers and fraudsters and people who post hating anonymous comments. Yes, you will have to stand up for what you believe in and your employer will know about it.
10. That the makers of the Segway come up with a hoverboard…
10a.. the world leaders in ten years will have a great time explaining all their drunken photos and escapades as they become public. Hopefully as a society we don’t care so much about the private lives of others.